DIY socialism: “Lefty” Hooligan, “What’s Left?”, August 2023
We were challenged with a peace-time choice between the American system of rugged individualism and a European philosophy of diametrically opposed doctrines-doctrines of paternalism and state socialism.
Herbert Hoover, Inaugural Address, 3–4–1929
Herbert Hoover coined that threadbare phrase “rugged individualism” as his presidency teetered on the brink of the 1929 Wall Street crash and subsequent decade plus Great Depression. Rugged individualism means the individual who is independent and self-reliant, standing alone without assistance from the state or government. At its most extreme however the term refers to the man (and it’s usually a man) who makes his own way in life, self-sufficient, without help from any larger collective entity, be that a business enterprise, local community, or even an extended family.
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The country’s founding ideology was a particular subset of eighteenth century liberal enlightenment thought that emphasized both individual rights and the general welfare-both self-interest and the common good. Compared to reactionary medieval Christianity and monarchism, America’s brand of liberal enlightenment was eminently progressive. And this particular mix of individualism and communitarianism has been part of the warp and weft of the country’s society and politics for centuries. Despite the claim that rugged individualism has its origins in the American frontier experience, the modern invention of the term suggests that it’s a product of propaganda more than history.[ 1]
Americans, true Americans, supposedly eschew any form of charity as a demeaning handout. This is notwithstanding a rich history of “pioneer” mutual aid and decentralized communitarianism in the colonial era and during our extended frontier development. There are ample instances of collective and communal work-barn raisings, working bees and workers cooperatives-in native American, slave and free Black, religious (Amish, Mennonite, Mormon), original Anglo-Saxon/Scotch-Irish, and immigrant Scandinavian, German, Italian, and Jewish communities. The self-activity and self-organization of the American working class after the Civil War produced labor unions and federations, associations of trade and industrial workers based on class solidarity and mutual aid to protect and advance their rights, interests and power. The bloody struggle for the eight-hour day, the wildcat Industrial Workers of the World, and the militant Committee for Industrial Organization were highlights of this period. While the individualism of the American experience remains a constant throughout this history, the rugged aspects of it are far less accurate.
Which brings us to the long 1960s (1955–1975). The rise of the Civil Rights and the Black Power movements revived Black cooperatives and mutual aid societies. The hippie counterculture was characterized by its urban cooperatives and back-to-the-land communes. The New Left exploded with cooperatives, collectives, councils, and a militant wave of labor organizing. The goal of the movements in the long 1960’s was self-emancipation for workers, women, gay people and racial/ethnic minorities. Part of that involved reinvigorating an American do-it-yourself culture and its transformation from an individualistic emphasis to collective practice.
I started driving my parents’ VW Beetle in 1968 when I got my first driver’s permit at 16, the same year I became a social anarchist. At 17 I bought a used 1958 off-white VW bug with a canvas sunroof, the year when Volkswagen changed from the oval back window to the enlarged rectangular one. And in 1969 I purchased my first copy of John Muir’s classic wire-bound manual How to Keep Your Volkswagen Alive; A Manual of Step-By-Step Procedures for the Compleat Idiot.
I began buying tools to do my own car maintenance almost immediately, first to change my own oil and spark plugs, and then gradually to repair almost everything else. While attending UC Santa Cruz I lent my car to a friend who blew out a piston. So during the summer, home for a job, I rented an apartment and took apart my engine in my small combined living/dining room. Not the most pleasant experience living and eating with the smell of oil, grease and gasoline, but I did successfully repair my VW using Muir’s Compleat Idiot book. In all, I have owned three VW bugs and two buses.
The Volkswagen-literally the “People’s Car” designed and manufactured for “the masses” under the Nazi Party’s German Labor Front-rose to prominence as a symbol for post-war West German capitalist regeneration, and became a default people’s car symbolic of a generation of hip white youth in North America and Europe. The VW’s simple styling and usefulness for home, work and play combined practicality with free expression. VWs could handily haul people and goods cross country, were easy to operate and maintain, proved uncomplicated and fun to customize, and became the statement of an entire generation bent on collective self-reliant DIY activism. Owning a VW was a form of protest both against Detroit’s oversized, overpowered and overpriced cars and the “country’s role as a nuclear superpower and its reliance on commercialism to feed a voracious appetite for more, more, more.” The Beetle’s cute curves and the Microbus’s boxy appearance-”so unlike anything the major auto manufacturers in Detroit were producing-became a symbol for counterculture types, who wanted to stand out from the rest of crowd.”[ a] Some VW owners painted peace signs, flowers and psychedelic art on their vehicles to further the “turn on, tune in and drop out” connection between car and counterculture.
The sterling example of all of this was Muir’s book. John Muir was a structural engineer who collaborated with the artist Peter Aschwanden to design the authoritative manual for Volkswagen owners, with handwritten lettering and intricate and often humorous hand-drawn illustrations. The exploded views of various aspects of the VW were spectacular works of art in their own right. (Tosh Gregg updated and appended material for subsequent editions.) An iconic 60s manual for an iconic 60s vehicle, the Compleat Idiot was entirely self-published and self-promoted, selling over two million copies and becoming one of the most successful independent author published and financed books in history.
“The legend of John Muir, 60s counter culture auto mechanic, runs something along these lines; a distant relative of the namesake American naturalist, he worked in the American defense industry during the Fail Safe/Dr. Strangelove days of the Cold War, until he’d had enough of it and decided to drop out. In the late 1960s, he moved to Taos, New Mexico and became a VW mechanic.”[ b]
As a DIY VW mechanic I belonged to a couple of enthusiastic shadetree mechanic collectives who performed car repairs with minimum tools and equipment in our home garages, backyards or driveways. This included jerry rigging, basic maintenance, DIY upgrades, and more sophisticated repairs and customization. One of these was associated with the William James Work Company. Founded in 1973 by Page Smith and Paul Lee in Santa Cruz, the project organized unemployed or marginally employed people to enable them to find jobs. The pragmatic 19th-20th century philosopher William James proposed what came to be called “work service” as a substitute for military service and as such the Work Company dovetailed nicely with the counterculture.[ 2] The San Francisco Diggers laid out a utopian scheme for the post-competitive, comparative game of a Free City based on the idea that “[E]very brother and sister should have what they need to do whatever needs to be done.”
“Each service” in the Free City “should be performed by a tight gang of brothers and sisters whose commitment should enable them to handle an overload of work with ability and enthusiasm. ‘Tripsters’ soon get bored, hopefully before they cause an economic strain.” Under Free City Garage and Mechanics, the Diggers proposed:
[T]o repair and maintain all vehicles used in the various services. The responsibility for the necessary tools and parts needed in their work is entirely theirs and usually available by maintaining friendly relations with junkyards, giant automotive schools, and generally scrounging around those areas where auto equipment is easily obtained. The garage should be large enough and free of tripsters who only create more work for the earnest mechanics.[ c]
This DIY culture was an extension of the larger mech culture of the 1950s, typified by magazines like Popular Mechanics and Mechanix Illustrated which provided their readers a way to keep up-to-date on useful practical skills, techniques, tools, and materials. Since many of those readers lived in rural or semi-rural areas, this was a part of the even larger make-do culture on farms and small towns that still constituted the vast majority of the country. In the long 1960s this included everything from artists rebelling against mass production and mass culture with self-made crafts, artisanal cooks and brewers, farmers going organic, back-to-the-land homesteading, home improvement and smaller construction projects to build-your-own ham/crystal radio, telescope, robotic and computer projects. A recent outgrowth of this has been the “fair repair/right to repair” movement that seeks to mandate access to repair tools. “If you own something, you should be able to repair it yourself or take it to a technician of your choice.”[ d]
You might have noticed the “hyphenated self” throughout this column. Self-reliance, self-sufficiency, and self-interest often have a right-wing, individualistic focus. In turn self-activity, self-organization and self-emancipation have a left-wing, collectivist emphasis. As with self-defense, all of these “hyphenated self” terms can be seen in both individual and collective aspects. There are two sides-an individual and a collective side-to the self.
SOURCES:
Personal recollections
Books/Pamphlets:
A Moral Equivalent of War by William James (1910)
History of the Labor Movement in the United States, 10 volumes, by Philip S. Foner (1947–1994)
The Other America: Poverty in the United States (1962) and Socialism: Past and Future (1989) by Michael Harrington
The Digger Papers (1968) www.diggers.org[ c]
How to Keep Your Volkswagen Alive; A Manual of Step-By-Step Procedures for the Compleat Idiot by John Muir and Tosh Gregg. Illustrated by Peter Aschwanden. (1969)
Communalism, From It’s Origins to the Twentieth Century by Kenneth Rexroth (1974)
A People’s History of the United States by Howard Zinn (1980)
Women, Race & Class (1981) and The Meaning of Freedom (2012) by Angela Y. Davis
Socialism and America by Irving Howe (1985)
Marxism in the United States: A History of the American Left by Paul Buhle (1987)
Collective Courage: A History of African American Cooperative Economic Thought and Practice by Jessica Gordon Nembhard (2014)
Communalism, a Liberatory Alternative by Marcus Amargi & Stephanie Armagi (2016)
Articles/Essays:
“Socialism, American style” by “Lefty” Hooligan (“What’s Left?” 9–2012, MRR #352)
“Forward Into The Past With John Muir’s ‘Idiot’s Guide’” by Samuel John Klein ( The Zehnkatzen Times, 6–10–2016)[ b]
“What Is Socialism? A History of the Word Used as a Scare Tactic in American Politics” by Jeremy Hobson and Serena McMahon (WBUR, 3–7–2019)
“How Socialism Made America Great” by Jack Schwartz ( Daily Beast, 7–1–2019)
“The myth of the rugged individual” by Robert Reich ( Salon, 8–11–2019)
“How the Volkswagen Bus Became a Symbol of Counterculture” David Kindy ( Smithsonian Magazine, 3–6–2020)[ a]
“What You Should Know About Right to Repair” by Thorin Klosowski ( New York Times, Wirecutter; 7–15–2021)[ d]
“American socialism revisited” by “Lefty” Hooligan (“What’s Left?” 10–2021)
FOOTNOTES:
[ 1] Herbert Hoover’s former Secretary of the Interior and long-time Stanford University president, Ray Lyman Wilbur, wrote in defense of the concept of “rugged individualism”: “It is common talk that every individual is entitled to economic security. The only animals and birds I know that have economic security are those that have been domesticated-and the economic security they have is controlled by the barbed-wire fence, the butcher’s knife and the desire of others. They are milked, skinned, egged or eaten up by their protectors.”
Now compare this to a quote from the famous anarchist-communist Peter Kropotkin who wrote in Mutual Aid: A Factor of Evolution that reveals the newspeak in the Hoover/Wilbur concept of “rugged individualism”: “In The Descent of Man [Charles Darwin] gave some powerful pages to illustrate its proper, wide sense. He pointed out how, in numberless animal societies, the struggle between separate individuals for the means of existence disappears, how struggle is replaced by co-operation, and how that substitution results in the development of intellectual and moral faculties which secure to the species the best conditions for survival. He intimated that in such cases the fittest are not the physically strongest, nor the cunningest, but those who learn to combine so as mutually to support each other, strong and weak alike, for the welfare of the community.”
Other relevant quotes from Kropotkin’s Mutual Aid abound: “[I]n the long run the practice of solidarity proves much more advantageous to the species than the development of individuals endowed with predatory inclinations.” “[U]nder any circumstances sociability is the greatest advantage in the struggle for life.” “Practicing mutual aid is the surest means for giving each other and to all the greatest safety, the best guarantee of existence and progress, bodily, intellectual and moral.” and “The mutual-aid tendency in man has so remote an origin, and is so deeply interwoven with all the past evolution of the human race, that is has been maintained by mankind up to the present time, notwithstanding all vicissitudes of history.”
[ 2] The Work Company was subsumed into the William James Association.
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Originally published at http://leftyhooligan.wordpress.com on August 1, 2023.